French for ‘dry’, Sèche was originally a non-alcoholic powdered drink mix inspired by the French catacombs and wine culture. As this direction didn't appeal to an older audience, the goal was to revitalize it into something more provoking that resonated with a younger audience. Sèche is reborn as a powdered mocktail mix featuring botanical ingredients that provides a luxurious flavor experience for any occasion without side-effects.